HEARTLAND
State-Chartered • Madison, Wisconsin • Est. 1936
Quick Facts
- Charter Number
- #66710
- Type
- State-Chartered
- Established
- 1936
- Headquarters
- Madison, Wisconsin 53718-2301
- Address
- 5325 High Crossing Blvd
- Branches
- 13
- ATMs
- 13
- Members
- 33,515
- Membership Type
- Community
NCUA Financial Health Score
Based on NCUA Q4 2025 Call Report data
Exceptionally well-capitalized with outstanding net worth ratio, very low delinquency, and strong earnings. One of the most financially sound credit unions in the country.
Financial Overview
Total Assets
Members
33,515 total members
Total Loans
Outstanding loan portfolio
Net Worth Ratio
Financial Details
| Metric | HEARTLAND |
|---|---|
| Total Assets | $635.9M |
| Members | 33,515 |
| Loans Outstanding | $447.9M |
| Shares & Deposits | $553.8M |
| Net Worth | $75.2M |
| Net Worth Ratio | 11.82% |
| Loan-to-Share Ratio | 80.9% |
| Delinquency Rate | 0.47% |
| Net Income | +$7,260,386 |
Source: NCUA Q4 2025 Call Report • Cycle date: 12/31/2025
Branch Locations
13 locations · 13 ATMs
Heartland-Verona
105 Enterprise Dr
Verona, WI 53593-9122
Heartland Corporate
Main Office5325 High Crossing Blvd
Madison, WI 53718-2301
Heartland-Williamson Street
944 Williamson St
Madison, WI 53703
Heartland-Dodgeville
1205 Joseph St
Dodgeville, WI 53533-9672
Heartland-Lancaster
1000 Ihm St
Lancaster, WI 53813-9600
Who Can Join HEARTLAND?
Membership Type: Community
Membership eligibility for HEARTLAND may vary. Contact the credit union directly to confirm qualification requirements.
Contact HEARTLAND directly or visit their website for the most accurate and up-to-date membership eligibility information.
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View Wisconsin RankingsFrequently Asked Questions
Yes. HEARTLAND is federally insured by the National Credit Union Administration (NCUA) up to $250,000 per depositor, per ownership category. This provides the same level of deposit protection as FDIC insurance at a bank.
As of the NCUA Q4 2025 Call Report, HEARTLAND has 33,515 members and a potential membership field of 1,983,339 people.
HEARTLAND's net worth ratio is 11.82% as of Q4 2025. The NCUA classifies a credit union as "well-capitalized" when its net worth ratio is 7% or higher. At 11.8%, HEARTLAND meets this threshold.
HEARTLAND operates 13 branch locations and has access to 13 ATMs. The main office is located at 5325 High Crossing Blvd, Madison, WI 53718-2301.
HEARTLAND was established in 1936. It is a state-chartered credit union chartered under charter number 66710. The institution has been serving members for 90 years.
Data sourced from the NCUA Quarterly Call Report (Q4 2025). CUScore is an independent directory and is not affiliated with the NCUA or HEARTLAND. All financial data is for informational purposes only.