SUPERIOR CHOICE
State-Chartered • Superior, Wisconsin • Est. 1932
Quick Facts
- Charter Number
- #67173
- Type
- State-Chartered
- Established
- 1932
- Headquarters
- Superior, Wisconsin 54880-5320
- Address
- 2817 Tower Avenue
- Branches
- 12
- ATMs
- 12
- Members
- 37,618
- Membership Type
- Community
NCUA Financial Health Score
Based on NCUA Q4 2025 Call Report data
Above-average financial health. Net worth is strong and key ratios are within normal ranges, with minor areas to monitor.
Financial Overview
Total Assets
Members
37,618 total members
Total Loans
Outstanding loan portfolio
Net Worth Ratio
Financial Details
| Metric | SUPERIOR CHOICE |
|---|---|
| Total Assets | $717.6M |
| Members | 37,618 |
| Loans Outstanding | $533.4M |
| Shares & Deposits | $615.9M |
| Net Worth | $53.3M |
| Net Worth Ratio | 7.43% |
| Loan-to-Share Ratio | 86.6% |
| Delinquency Rate | 0.54% |
| Net Income | +$3,961,339 |
Source: NCUA Q4 2025 Call Report • Cycle date: 12/31/2025
Branch Locations
12 locations · 12 ATMs
East End Branch
2302 E 2nd St
Superior, WI 54880-3776
Tower Avenue Branch
Main Office2817 Tower Ave
Superior, WI 54880-5320
Mellen Branch
117 S Main St
Mellen, WI 54546-9051
Ashland Branch
319 Ellis Ave
Ashland, WI 54806-1666
Denfeld Branch
4125 Grand Ave
Duluth, MN 55807-2747
Who Can Join SUPERIOR CHOICE?
Membership Type: Community
Membership eligibility for SUPERIOR CHOICE may vary. Contact the credit union directly to confirm qualification requirements.
Contact SUPERIOR CHOICE directly or visit their website for the most accurate and up-to-date membership eligibility information.
Find More Credit Unions in Wisconsin
Browse all federally insured credit unions in Wisconsin, ranked by assets, members, and financial health score.
View Wisconsin RankingsFrequently Asked Questions
Yes. SUPERIOR CHOICE is federally insured by the National Credit Union Administration (NCUA) up to $250,000 per depositor, per ownership category. This provides the same level of deposit protection as FDIC insurance at a bank.
As of the NCUA Q4 2025 Call Report, SUPERIOR CHOICE has 37,618 members and a potential membership field of 593,259 people.
SUPERIOR CHOICE's net worth ratio is 7.43% as of Q4 2025. The NCUA classifies a credit union as "well-capitalized" when its net worth ratio is 7% or higher. At 7.4%, SUPERIOR CHOICE meets this threshold.
SUPERIOR CHOICE operates 12 branch locations and has access to 12 ATMs. The main office is located at 2817 Tower Ave, Superior, WI 54880-5320.
SUPERIOR CHOICE was established in 1932. It is a state-chartered credit union chartered under charter number 67173. The institution has been serving members for 94 years.
Data sourced from the NCUA Quarterly Call Report (Q4 2025). CUScore is an independent directory and is not affiliated with the NCUA or SUPERIOR CHOICE. All financial data is for informational purposes only.